This is my design journey

Hi! I'm Etta.I’m evolving as a UI designer — moving from words to imagery, and from static graphics to meaningful interactive experiences — while stepping toward where my heart truly belongs.

interactive

UX/UI Projects

Honing my problem-solving skills through crafting visually appealing and user-centered digital interfaces for businesses.

graphics

Print Design

The seeds of creativity were planted deep within me, sprouting through text-heavy layouts for work and small design projects for friends and my church community.

© 2026 Etta Kwok. All right reserved.


UX/UI Design Projects


Print Design


Asian Squash Federation - website redesign

PROBLEM #1

News appears repeating in both Home page and News page in full length.
The overloading text decreases users' interest in browsing the content.

SOLUTION @1

Show only the beginning of news that enables users to scan all content easily before digging into focused reading. It helps to reduce text overload and improves readibility of the entire Home page.

Home Page

Text

PROBLEM #2

Long lists of Events look unorganised and difficult to find one.

SOLUTION @2

When many events are sorted under tabs or year index, all information can be found by a single click.
(**clip: video a prototype demo - click tabs to show others)

Events Tabs

PROBLEM #3

Almost 30 members' profile should not be all listed out without indexing.

SOLUTION @3

An alphabetic index makes it much easier to find information. By organising entries alphabetically, users can quickly jump to the letter they need and locate the exact member they want to read without scrolling through the whole page.

Text

PROBLEM #4

Too many thumbnails photos lined up on the Home page top distract users' focus.

SOLUTION @4

Show photos in a carousal album at the hotspot can be an efficient way to showcase every selected moments to users without visual overload.

Carousel

^ Layout drafts shown here demonstrates the concept only. The final website design refers to www.asiansquash.org.^